This statistic shows the results of a survey on the level of interest in sports broadcasts and sports shows on television in Germany from 2019 to 2023. In 2023, roughly 16.97 million Germans were highly interested in watching live broadcasts of sports events or sports shows on TV. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Number of people interested in sports broadcasts and sports shows on television in Germany from 2019 to 2023, by level of interest
(in millions)
Characteristic
Highly interested
Interested
Not very interested
Not interested
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Information on base: German-speaking resident population aged 14 years and older.
Information on random sample: n (2019)=23,318, projected to 70.60 million people n (2020)=23,191, projected to 70.64 million people n (2021)=23,563, projected to 70.54 million people n (2022)=23,015, projected to 70.60 million people n (2023)=23,524, projected to 70.08 million people
Find more information on the methodology of this survey here.
The original survey question was phrased by the source as follows: "This is a list of different types of TV shows. Please decide whether you are highly interested, interested, not very interested or not interested at all in watching TV shows of this kind: live sports broadcasts and sports shows like ZDF Sportstudio, Sportschau." (original German question: Hier stehen verschiedene Arten von Fernsehsendungen. Kreuzen Sie bitte jeweils an, ob Sie Sendungen dieser Art sehr gern sehen, auch noch gern sehen, nicht so gern sehen oder ob Sie sie gar nicht sehen: Sportübertragungen (live) oder Sportsendungen, wie ZDF Sportstudio, Sportschau.")
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IfD Allensbach. (June 19, 2023). Number of people interested in sports broadcasts and sports shows on television in Germany from 2019 to 2023, by level of interest (in millions) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/381516/sports-on-television-interest-in-germany/
IfD Allensbach. "Number of people interested in sports broadcasts and sports shows on television in Germany from 2019 to 2023, by level of interest (in millions)." Chart. June 19, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/381516/sports-on-television-interest-in-germany/
IfD Allensbach. (2023). Number of people interested in sports broadcasts and sports shows on television in Germany from 2019 to 2023, by level of interest (in millions). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/381516/sports-on-television-interest-in-germany/
IfD Allensbach. "Number of People Interested in Sports Broadcasts and Sports Shows on Television in Germany from 2019 to 2023, by Level of Interest (in Millions)." Statista, Statista Inc., 19 Jun 2023, https://www.statista.com/statistics/381516/sports-on-television-interest-in-germany/
IfD Allensbach, Number of people interested in sports broadcasts and sports shows on television in Germany from 2019 to 2023, by level of interest (in millions) Statista, https://www.statista.com/statistics/381516/sports-on-television-interest-in-germany/ (last visited August 25, 2024)
Number of people interested in sports broadcasts and sports shows on television in Germany from 2019 to 2023, by level of interest (in millions) [Graph], IfD Allensbach, June 19, 2023. [Online]. Available: https://www.statista.com/statistics/381516/sports-on-television-interest-in-germany/